The best way to grow memberships is often debated, and many believe that driving new sales is the way to go. However, keep in mind that “an association that adds 5,000 new members a year and maintains a 75% renewal rate will grow to 20,000 members. While an association that adds the same 5,000 new members but maintains an 85% renewal rate will grow to 33,000 members.” (T. Rossell, 2012)
Here are some member retention ideas for keeping your members, and keeping them happy: