You have the date set, your event organizing a committee on board, and your online registration site all set up. You’ve got an amazing event planned, so why aren’t people registering?

It might be that you need to give your marketing strategy a little more thought. Here are our top five reasons why you may not be filling your seats.

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on 10 May 2017 7:36 PM
  • Event Management
  • Membership Development

You might say, “I already know my members – I am constantly talking to them and getting their feedback.” That’s a great start, and will definitely help you make an overall assessment of your members’ needs. However, there’s a danger in assuming that the select group of people you are talking to all share the same common attitudes and opinions.

You’ll need to draw on more quantitative, objective information for your analysis. The insights that come out of your analysis should form the basis of the decisions you make from then on.

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on 10 May 2017 7:07 PM
  • Visionaires
  • Membership Development
  • Event Management

You put your blood, sweat, and tears into your events. So when things don’t go to plan, it can be hard to swallow. You might be tempted to put it behind you and never look back – but that’s the worst thing you can do.

Even if you think you already know what worked and what didn’t, holding a post-event debrief meeting to review the event while it’s fresh in your mind is absolutely essential. Be systematic about it, and take notes on what you want to repeat at your next event, and what you would change.

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on 10 May 2017 7:04 PM
  • Strategy
  • Event Management

In last week's post, we looked at why membership surveys are important, and the basic demographic and personal information you need to understand who your members are. The key to retaining your members - and attracting new ones - is knowing what they need and value, how you can fill those needs, and what they think of your organization.

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on 26 Jan 2017 10:36 PM
  • Membership Development
  • Event Management