You have the date set, your event organizing a committee on board, and your online registration site all set up. You’ve got an amazing event planned, so why aren’t people registering?

It might be that you need to give your marketing strategy a little more thought. Here are our top five reasons why you may not be filling your seats.

In last week's post, we looked at why membership surveys are important, and the basic demographic and personal information you need to understand who your members are. The key to retaining your members - and attracting new ones - is knowing what they need and value, how you can fill those needs, and what they think of your organization.