Community Management is About Strategy

networksThis week’s blog post on online community management is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. Continue reading

And the Event Security Survey Says … We’re Scared

event-securityThis week’s blog post on speaker coaching is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

It was a Friday night and it had been a long week. I was just starting to unwind when my iPhone’s email notifications starting coming full blast. Continue reading

Refreshing Your Association Meetings

conferenceContributed by Mary Byers, CAE

Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your meeting. According to Velvet Chainsaw Consulting, CoreNet, an association for corporate real estate professionals, increased registration revenue by 49% and sponsorship revenue by 73% by revamping its meeting, a stunning achievement at a time when many groups are questioning the future of their gatherings. Continue reading

Speaker Coaching: The Key to Unlocking Top-Rated Conference Sessions

Bullhorn_announce_123Signup_Blog300px

This week’s blog post on speaker coaching is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

When’s the last time your organization’s education committee was asked to identify the three to five greatest challenges currently inhibiting its industry speakers from reaching their fullest potential during the annual conference? Continue reading

Data Rules, Assumptions Drool: Keeping Your Email Marketing Relevant

email marketingContributed by Mary Byers, CAE

Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need to do a little research to determine how and when your members read their email, and what type of content is most likely to engage them.

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Selecting and Coaching Speakers to Deliver Quality Digital Presentations

selecting-speakersThis week’s blog post on association marketing is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

In a traditional call for presentations, a general invitation is released to an organization’s key constituents to submit topic ideas for a program. Continue reading

If Companies Build Capability, Greatness will Come

123SignupMan_withgraphChartThis week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Aaron is the founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

We all know professional development is important. To thrive, companies need to have highly skilled and knowledgeable employees. Continue reading

Calls for Presentations: No Longer the Best Approach?

Bullhorn_announce_123Signup_Blog300pxIn a recent webinar with Aaron Wolowiec – an expert in meeting management and learning strategy – 55% of the participants polled indicated that they use calls for presentations (CFPs) to find presenters for their meetings. It’s been a popular method among meeting planners, but it’s not necessarily the right method, according to Aaron. And his reasons were compelling. Continue reading