3 Lessons Associations Can Learn from Netflix

What-Associations-Learn-From-NetflixAssociations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization. Continue reading

What Does Member Engagement Mean, Anyway?

member-engagementThe phrase “member engagement” is big in the association world. But what does it really mean, and how do we measure it?

Member engagement runs deeper than member satisfaction. You would use the word “satisfaction” to describe a member’s attitude toward your organization. But engagement covers both attitudes and behaviors Continue reading

Paper, Phone or Web Survey: Which Do I Choose?

web-surveysWeb surveys have surged in popularity in recent years, and for many associations they’ve become the go-to tool for measuring member engagement.  So when and why is it appropriate to choose good old paper or phone-based surveys over electronic? Continue reading

Association Management Software: 3 Questions to Ask Before Buying

123 QuestionIf you’re looking for association management software, you likely have specific features on your wish list that you can’t do without – and some “nice-to-haves”.  Of course it’s important that the product you choose offers the feature set you need, but there are some intangibles that are often overlooked in the process of shopping for an AMS. Continue reading

How Well Are You Managing Your Online Community?

There’s a difference between “setting up” and “building” an online community – and the latter requires much more time, ongoing effort, and resources.

Private online communities have grown in popularity in the association world, and they can be a great tool for building engagement and connecting members.  Continue reading

Using Auto Renewals to Enhance Member Retention

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Contributed by Mary Byers, CAE

What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result.

Author and association consultant Seth Kahan recently hosted a summit on “Private Sector Membership Models,” a growing trend in the corporate world. Continue reading

Fighting Email Fatigue in Association Marketing

This week’s blog post on association marketing is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

While I was out of the office recently tending to some personal affairs, my husband commented on the number of “dings” from my iPhone. He was shocked when I explained that said “dings” indicated yet another email. Continue reading

Association Marketing Has a Ways To Go, Says Report

Social MediaThis week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Aaron is the founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Continue reading

Social Media Associations’ Top Strategy for Member Engagement

social-media-signs (1)Member engagement doesn’t happen randomly. Associations with increases in overall membership are “also more likely to have a strategic initiative in place for increasing engagement,” according to the 2015 Membership Marketing Benchmarking Report from Marketing General. Continue reading