Member engagement runs deeper than member satisfaction. You would use the word “satisfaction” to describe a member’s attitude toward your organization. But engagement covers both attitudes and behaviors Continue reading
There are a lot of association management practices and general management theories focused on advancing organizations, but, when it comes down to it, if you want to propel your organization to the next level: dare to dream. Continue reading
Web surveys have surged in popularity in recent years, and for many associations they’ve become the go-to tool for measuring member engagement. So when and why is it appropriate to choose good old paper or phone-based surveys over electronic? Continue reading
Engaging today’s volunteer is not as hard as you think – but it does mean rethinking the volunteer paradigm. We talked about what’s changed and strategies for responding in a recent webinar. You can download the recording here or view the handouts here. A few questions came up during that webinar that are worth further discussion … Continue reading
Meeting attendance has been on the decline for many associations. If yours is following the trend, it might be time to transform or refresh your meeting. According to Velvet Chainsaw Consulting, CoreNet, an association for corporate real estate professionals, increased registration revenue by 49% and sponsorship revenue by 73% by revamping its meeting, a stunning achievement at a time when many groups are questioning the future of their gatherings. Continue reading
Before you begin to redesign your governance system, invest adequate time in analyzing your current system. After all, this is what Einstein would do! Continue reading
This week’s blog post on speaker coaching is re-posted with permission from Aaron D. Wolowiec, founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
When’s the last time your organization’s education committee was asked to identify the three to five greatest challenges currently inhibiting its industry speakers from reaching their fullest potential during the annual conference? Continue reading
If you’re looking for association management software, you likely have specific features on your wish list that you can’t do without – and some “nice-to-haves”. Of course it’s important that the product you choose offers the feature set you need, but there are some intangibles that are often overlooked in the process of shopping for an AMS. Continue reading
Contributed by Mary Byers, CAE
Email marketing has long been the mainstay of an association’s marketing plan, but is it still effective? The popularity of smart phones and tablets has made email readily accessible, but has also created some challenges. To be most effective you’ll need to do a little research to determine how and when your members read their email, and what type of content is most likely to engage them.
Someone recently asked me what the key was to my long term success at the association where I spent nearly two decades as the chief executive officer. After all, the average tenure of an association executive is 9.7 years, according to the American Society of Association Executives. Continue reading