Strategic Planning for Associations [VIDEO]

This week’s post is the first of our Skyrocket to Success Series, a collection of short videos designed to give your association actionable, practical tips for reaching your goals.

The first video comes from Association Consultant, Mary Byers, CAE. In it, she talks about the value of strategic planning for associations, and gives valuable tips on how to connect with staff and key stakeholders through the process.

Mary Byers Video Thumbnail - WIDE2


3 Lessons Associations Can Learn from Netflix

What-Associations-Learn-From-NetflixAssociations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization. Continue reading

Association Strategy Pitfall: Looking for the “Right” Answer

association-strategy-right-answerAs a society, we are so accustomed to being asked to find the right answer that we often don’t look beyond that answer. This can problematic when we develop an association strategy. In fact, it can be problematic anytime we are trying to solve a problem. Continue reading

Community Management is About Strategy

networksThis week’s blog post on online community management is re-posted with permission from Aaron D. Wolowiec,  founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website:

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. Continue reading

What Does Member Engagement Mean, Anyway?

member-engagementThe phrase “member engagement” is big in the association world. But what does it really mean, and how do we measure it?

Member engagement runs deeper than member satisfaction. You would use the word “satisfaction” to describe a member’s attitude toward your organization. But engagement covers both attitudes and behaviors Continue reading

Paper, Phone or Web Survey: Which Do I Choose?

web-surveysWeb surveys have surged in popularity in recent years, and for many associations they’ve become the go-to tool for measuring member engagement.  So when and why is it appropriate to choose good old paper or phone-based surveys over electronic? Continue reading