Strategic Planning for Associations [VIDEO]

This week’s post is the first of our Skyrocket to Success Series, a collection of short videos designed to give your association actionable, practical tips for reaching your goals.

The first video comes from Association Consultant, Mary Byers, CAE. In it, she talks about the value of strategic planning for associations, and gives valuable tips on how to connect with staff and key stakeholders through the process.

Mary Byers Video Thumbnail - WIDE2


3 Lessons Associations Can Learn from Netflix

What-Associations-Learn-From-NetflixAssociations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization. Continue reading

Association Strategy Pitfall: Looking for the “Right” Answer

association-strategy-right-answerAs a society, we are so accustomed to being asked to find the right answer that we often don’t look beyond that answer. This can problematic when we develop an association strategy. In fact, it can be problematic anytime we are trying to solve a problem. Continue reading

How Well Are You Managing Your Online Community?

There’s a difference between “setting up” and “building” an online community – and the latter requires much more time, ongoing effort, and resources.

Private online communities have grown in popularity in the association world, and they can be a great tool for building engagement and connecting members.  Continue reading

Who’s Responsible for Strategy Development?

strategy-developmentWho’s responsible for strategy development? Is it the Board, the CEO, or the Receptionist?

The best strategy in the world isn’t a good strategy unless it can be communicated and executed. Although the CEO is responsible for leading the strategy development process, and the Board has ultimate fiduciary responsibility for determining strategic direction, an organization is missing an opportunity if it doesn’t engage the entire staff in the development of strategy. Continue reading