Associations have more in common with for-profit businesses than you think. Thinking outside the nonprofit box can help you glean new insights that you can translate for your organization. Continue reading
This week’s blog post on online community management is re-posted with permission from Aaron D. Wolowiec, founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. Continue reading
This week’s blog post on association marketing is re-posted with permission from Aaron D. Wolowiec, founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
While I was out of the office recently tending to some personal affairs, my husband commented on the number of “dings” from my iPhone. He was shocked when I explained that said “dings” indicated yet another email. Continue reading
This week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Aaron is the founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Continue reading
Member engagement doesn’t happen randomly. Associations with increases in overall membership are “also more likely to have a strategic initiative in place for increasing engagement,” according to the 2015 Membership Marketing Benchmarking Report from Marketing General. Continue reading
You might say, “I already know my members – I am constantly talking to them and getting their feedback.” That’s a great start, and will definitely help you make an overall assessment of your members’ needs. However, there’s a danger in assuming that the select group of people you are talking to all share the same common attitudes and opinions. Continue reading
Assessing your organization’s strengths and weaknesses along with the barriers to achieving your goals is an essential – yet often overlooked – step on the path to growing your membership. Be warned: you won’t like everything you see. That’s a good thing, because it will help you identify where you need to improve. Continue reading
Do you know who your perfect members are? They’re the ones who stand to get the highest perceived value out of your organization and are willing to pay for what you are offering. Using information from surveys and research, you should be looking for common traits, needs, behaviors, and motivators for each of your membership segments. Continue reading
Think about the old 80/20 rule – you get 80% of your results from 20% of your effort. As an association with limited resources, you can’t be all things to all people. So it makes sense to be strategic about where you’re investing your time, energy, and resources when working on growing membership. Continue reading
Promoting the right membership packages and add-ons to the right people at the right price is fundamental to both member acquisition and member retention. Continue reading