So how do you increase participation? Continue reading
This week’s blog post on online community management is re-posted with permission from Aaron D. Wolowiec, founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. Continue reading
Member engagement runs deeper than member satisfaction. You would use the word “satisfaction” to describe a member’s attitude toward your organization. But engagement covers both attitudes and behaviors Continue reading
Web surveys have surged in popularity in recent years, and for many associations they’ve become the go-to tool for measuring member engagement. So when and why is it appropriate to choose good old paper or phone-based surveys over electronic? Continue reading
Private online communities have grown in popularity in the association world, and they can be a great tool for building engagement and connecting members. Continue reading
Contributed by Mary Byers, CAE
What do health clubs, iTunes, Dropbox, Xbox and Netflix have in common? All require members to participate in monthly billing or auto renewal programs. And all are benefiting as a result.
Author and association consultant Seth Kahan recently hosted a summit on “Private Sector Membership Models,” a growing trend in the corporate world. Continue reading
The best strategy in the world isn’t a good strategy unless it can be communicated and executed. Although the CEO is responsible for leading the strategy development process, and the Board has ultimate fiduciary responsibility for determining strategic direction, an organization is missing an opportunity if it doesn’t engage the entire staff in the development of strategy. Continue reading
This week’s blog is re-posted with permission from Aaron D. Wolowiec, MSA, CAE, CMP, CTA. Aaron is the founder and president of Event Garde, a professional development consulting firm based in Grand Rapids, Mich. Website: www.eventgarde.com.
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Continue reading
Member engagement doesn’t happen randomly. Associations with increases in overall membership are “also more likely to have a strategic initiative in place for increasing engagement,” according to the 2015 Membership Marketing Benchmarking Report from Marketing General. Continue reading
High performing boards engage in strategy development. But, high performing organizations engage more than just their boards in the strategy development process.
Although the Board is responsible for approving strategy and 68% of non-profits report that staff and board work jointly to develop the strategy (Gazley & Bowers, High Performing Board), good strategy is developed by actively engaging a broader group of stakeholders. Continue reading